CHRISTMAS

Christmas. It’s the most wonderful time of year...apparently. When I was asked to develop the Mamas & Papas My 1st Christmas range I was excited to create beautiful product with a touch of humour, but slightly daunted. As a consumer I’m looking for something a little more unique, less is often more and simplicity is key. How would that fit with my designing “characterful” Christmas? When a brand have an eye for quality and the unique, it can be difficult to navigate seasonal product design. From clothing and accessories through to picture frames, tree decorations and gifts, the range structure was twofold; to execute something classically Christmas driven by characters, plus a non-character capsule collection, to work in complete harmony. I began with three concepts, and through presentation and discussion it was honed down into two directions. I then developed characters via inspiration boards and pencil sketches, followed with colour concepts. At each stage I collaborated with the team to get everyone on board. Client relationships are built through understanding their struggles and designing solutions to these. I ensure each step of the process is shared. I design, but with continual feedback, to save time and money for each client. The factory samples excelled. The feedback from the directors was awesome. The range was a success. The hand painted glass baubles will always be my favourite, painted by hand from the inside, the craftsmanship blew me away! Do you produce a diverse range of seasonal product that requires some bespoke attention with a fresh eye?  Then I think we should talk…

(Photos © Mamas & Papas)