Breaking into the interior trend market was fab! I dream of one day having a hand painted ceramics range, something beautiful but bohemian, with a twist of humour; which is slightly odd, since my crockery collection is a mismatch of all white pieces. But I do love a crazy patterned sweetie dish, mug or serving bowl and spend hours drooling over Anthropologie's eclectic selection. However, I digress. As the new girl at the award winning Flair Rugs, Nic wanted to bring a trend led direction to a well-established rug supplier; to capture new business and inspire existing accounts. After initial consultation meetings I proposed the best way to offer this was with a seasonal round up of key interior trends and then progress each of these into rug "micro trends" which could be pulled for inspiration as a story in their own right.

“As a design led family run business it is highly important for us to have the right partners on board, who embody our values and creative spirit, and Ros is exactly that. Since January 2015 Ros has created our directional Trend Packs, that offer thorough interior market and aspirational research. Ros is a professional, experienced and personable Trend Researcher and I would highly recommend her. I feel privileged to call her a friend and colleague." Nic Fenton, Buying and New Product Development Manager Flair Rugs

The team at Flair are passionate people to work with, and I love passion. When I visit Flair HQ the trend pages are pinned around the walls of their “creative hub” office and are used on a daily basis. The soft launch of the pack is presented to the team seasonally so we can tweak any imagery for the final launch to their we have a feedback session prior to a new pack; from these I have introduced “not to miss colours” of the season and “kids spaces” reports. This collaboration has led to me now designing for key areas of their growing business, working on the V&A Museum licensed product range which you can find here. It’s important to me that a client should receive a tailor made service, unique to their needs. If you would like to find out how I could develop a bespoke service for you, drop me your contact details and I will get in touch, I’d love to talk...