LOUNGEWEAR

So, whilst I adore dressing up in heels for a big night out my love of loungewear has grown by stratospheric proportions as I get older, wiser and well, just a bit happier in my own skin. Working from home is a blessing and none more so than when you can sit in your pjs...all day if you like! But I like to get showered and dressed as my "getting ready for work" routine. Don't get me wrong, the odd nightmare deadline insists on rolling out of bed straight into my office but it's great to feel cosy but oh so very sexy in your slounge.... So, when my friend revealed she and her sister were launching their brand I was over the moon to be asked to help bring their vision to life.

Because these girls just live and breathe their product they brought lots of time worn and well-loved samples to the table, along with magazine rips, Pinterest pics, scraps of fabrics, etc., etc. (!) and we sat down and had a good old cuppa and put the slounge world to rights fueled by a big pot of sweetie skittles. As a small startup brand budget was tight so we homed in on half a dozen key styles they just couldn't live without and we talked fabric, fit, details and trims. Caroline had already created the beautifully simplistic branding so I could focus on bringing the product to life with detailed sketches. I created a base range of factory specification packs that they could take to the factory and build on with different trims and fabrications. Natalie is a hands-on design driven fashion buyer, passionate about product and really wanted to personalise each style whilst sat with the factory, a very organic development process which creates the best samples and products.

I absolutely love these editorial shots from the Something and Sunday website and I fell in love with the whole brand ethos the first time I eagerly browsed the website. Working with new brands I connect with is an amazing buzz and feels like fun not work! The whole brand, from development of product, photography through to delivery is handled by these hard working, fun loving sisters and mums! Wow! I'm exhausted just thinking about it...

I'd love to reach out and work with new startups looking to be #girlrebels in this big bad business world. If you think you might like to work with me why not get in touch. (Photos : © Something & Sunday)